Industry
Tours, travel, and Pakistan tourism.
Case Study — Brand, Web & Paid Media
Halla Gulla Complete Travel Brand Build
A youthful, energetic tours & travel brand focused on Pakistan tourism — built for digital visibility, strong travel storytelling, and a performance-driven lead system to generate real enquiries at low cost.
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www.hallagulla.pk
01 Overview
Youthful Travel Brand
With a Full-Funnel Lead Engine.
Halla Gulla offers northern areas tours, group trips, family tours, and customized travel experiences. This build focused on a conversion-ready website, consistent social identity, and a repeatable Meta Ads funnel that generates qualified enquiries at low cost.
Scope
Website, social, Meta Ads, and lead generation.
Objectives
Visibility, excitement, and enquiries.
02 Website
A Visual Travel Hub Built
for Excitement + Fast Inquiries.
The website was built as the brand foundation: destinations, tours, gallery, transport, and quick enquiry paths — optimised for mobile-first traffic coming from Instagram, Facebook, and ads.
Site Structure
Every page mapped to a step in the travel decision journey.
Clear CTAs
Direct paths to action from every page.
Quick Actions
Fast, low-friction pages built for mobile-first visitors.
03 Meta ads
Awareness → Retargeting → Leads
Funnel on a Controlled Budget.
A complete Meta Ads setup with travel-interest targeting and lead capture through WhatsApp and instant lead forms — validated lead volume and cost per lead using a controlled 3-day test.
Meta Setup
A tracking-ready foundation built before spending a single rupee.
Retargeting
Warm audiences built from real engagement, not cold guesses.
Lead Campaigns
Direct-response campaigns built around one action: inquire now.
Performance snapshot — 3-day test
Total spend: 5,500 PKR · Duration: 3 days · Leads: 670 · Cost per lead: ~78 PKR
Low CPL validated04 Social media
A Youthful, Energetic Travel
Identity Built for Consistency.
Profiles optimised, content pillars set, and highlight categories created to support conversion — aligning organic storytelling with paid messaging for stronger recall.
Platforms
Brand presence across high-intent channels.
Content Pillars
Content designed to inspire, inform, and convert.
Highlights Structure
Highlights organized around travel intent for fast browsing.
05 Results
670 Potential Leads in 3 Days
on a Controlled Test Budget.
A complete brand presence with a validated Meta funnel generating travel enquiries via WhatsApp and instant lead forms at a very cost-effective cost per lead.
- 5,500 PKRTotal ad spend
- 3 DaysDuration
- 670Leads generated
- ~78 PKRCost per lead
Scale Seasonally With the Same Funnel
Duplicate the funnel, swap destination offers and creatives, and run for peak travel windows each season.
Request a ProposalWhy choose us
Results-Driven
Solutions.
Fast Delivery
Quick execution with clean approvals at every stage.
Performance Focus
Every solution optimised for growth, not just launch day.
Always Innovating
Cutting-edge solutions built around modern needs.