Case Study — Property Lettings Platform

More Homes Group Property Lettings Platform

A trustworthy, scalable letting platform with fast property discovery, strong filtering, and clearly separated journeys for tenants and landlords — designed to expand across cities, listings, and services.

  • Property Lettings
  • Advanced Search
  • Tenant & Landlord
  • Multi-City
  • Trust Signals
Request a Similar Build
  • Search+ Filters discovery
  • Tenant / LandlordSeparate journeys
  • Multi-CityCoverage
  • ScalableContent architecture
More Homes Group property lettings website homepage shown on a laptop, reading 'Find your next living space with confidence'

www.morehomesgroup.co.uk

01 Overview

Elevating the Rental Experience
For Landlords and Tenants.

More Homes Group is a property lettings platform combining listings, rental support services, and scalable content architecture. The aim: make discovery fast, journeys clear, and the platform easy to expand.

Category

Property lettings and rental management, serving tenants and landlords alike.

  • Property listings
  • Tenant services
  • Landlord services
  • Multi-city expansion

Scope

Discovery and service architecture, built to grow as listings expand.

  • Properties hub
  • Find a Property
  • Add Listing flow
  • Service pages

Focus

A trustworthy, modern brand presence customers feel confident acting on.

  • Stats module
  • Testimonials
  • About positioning
  • Privacy policy
02 Discovery system

Fast Property Discovery
With Real Browsing Behaviour.

A listing hub that supports real browsing behaviour: search, filter, compare, and click-through.

Advanced Filters

Fine-grained filtering so tenants can narrow results to exactly what fits.

  • Price min/max
  • Radius search (miles)
  • Tags & categories

Listings Grid

Clean, scannable listing cards that lead straight into property detail pages.

  • Image previews / gallery
  • Title + price
  • Detail CTAs

City Coverage

Launched across major UK cities, with the structure to expand into more.

  • London, Manchester, Birmingham
  • Expandable across cities

Stats & Trust

Credibility built directly into the discovery experience.

  • Trust signals
  • Testimonials module
  • Clear positioning
  • Strong UI consistency
03 User journeys

Clear Page Hierarchy
For Tenants and Landlords.

We designed navigation and page structure so each audience gets relevant actions and content immediately.

Tenant Journey

A guided experience from discovery to registration and support content.

  • Find a Property landing
  • Properties hub (listings)
  • Register flow
  • Student accommodation
  • Tenant guide

Landlord Journey

Service-first pathways built for landlords and agents.

  • Find a tenant
  • Property management
  • Landlord guide
  • Add Listing submission flow
  • Contact / enquiry CTAs

Key Pages

  • Home
  • Properties
  • Find a Property
  • Add Listing
  • Tenant Services
  • Landlord Services
  • About
  • Privacy Policy
04 What we built

Discovery System, Listings
& Trust Architecture.

The platform helps users quickly find relevant properties, understand services, and take the next step confidently.

Advanced Search & Filters

Precise filtering so tenants reach relevant listings faster.

  • Price min/max
  • Radius search (miles)
  • Tags & categories

Listings Grid + Detail Pages

From browse to decision, with consistent visual presentation throughout.

  • Image previews / gallery
  • Title + price
  • Details CTA

City Coverage + Trust

Location breadth paired with credibility markers throughout the site.

  • Cities covered across UK
  • Stats block (verified tenants)
  • Testimonials module

Service Architecture

Dedicated content for each audience, connected through clean navigation.

  • Tenant guide, register, student accommodation
  • Landlord guide, find tenant, management
  • Service submenus + internal linking

Conversion CTAs

Clear next steps placed exactly where users need to make a decision.

  • Explore Properties
  • View Details
  • Add Listing
  • Contact / enquiry flows
05 SEO & structure

Clean Hierarchy Designed
for Intent-Based Pages.

We set up the site to support strong on-page SEO with separate pages per intent, clean internal linking, and compliance trust.

Intent-Based Page Setup

Properties hub, Find a Property, Student accommodation, Add Listing, and dedicated service pages.

Structured Internal Linking

Navbar and service submenus connect relevant pages to guide users and search engines alike.

Compliance Trust

A Privacy Policy page present for credibility and user confidence.

Performance-Ready

A modular layout built to scale without heavy bloat as listings and cities grow.

Analytics-Ready

A foundation to track discovery behaviour, service interest, and conversion actions.

06 Impact

Clear Journeys, Faster Discovery,
Stronger Trust.

With separate tenant vs. landlord flows, advanced filtering, and credibility modules, the platform supports smoother user decisions and scalable growth.

  • ImprovedJourney clarity
  • FasterProperty discovery
  • StrongerTrust signals
  • ScalableMulti-city growth
Why choose us

Results-Driven
Solutions.

Fast Delivery

Quick execution with clean approvals at every stage.

Performance Focus

Every solution optimised for growth, not just launch day.

Always Innovating

Cutting-edge solutions built around modern needs.