Case Study — Brand, Web & Paid Media

Hikmabiotics Dual-Market Brand Build

A premium natural supplements and herbal wellness brand targeting Pakistan and the UK — built with localised websites, separate social identities, and performance-driven ads in Pakistan, while maintaining one unified premium brand voice across both markets.

  • Dual-Market Brand
  • Localised Websites
  • Meta Ads
  • Social Identity
  • Premium Positioning
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  • PK + UKWebsites
  • PK + UKSocial
  • ~20,000 PKRRevenue (PK)
  • 250–300 PKRCost per sale
Hikmabiotics website homepage shown on a laptop, featuring the Original Gold Grade Shilajit hero banner

www.hikmabiotics.co.uk

01 Overview

A Scalable International
Wellness Brand System (PK + UK).

Hikmabiotics is a premium natural supplements brand offering herbal wellness products, including shilajit. The build focused on two localised websites, dual social identities, and a performance-driven launch in Pakistan — while keeping one unified premium brand voice.

Industry

Natural supplements, wellness, and herbal products.

  • Premium positioning
  • Education-led buying
  • Trust and compliance needs

Scope

Dual websites, social, organic content, and Meta Ads.

  • PK + UK domains
  • Dual social presence
  • Organic brand building
  • Meta Ads purchase funnel (PK)

Objectives

Localization, scalability, and early sales validation.

  • Two market-specific websites
  • Localised social content
  • PK paid launch validation
  • UK organic authority foundation
02 Websites

Two Localised Stores
Under One Premium Brand.

Separate domains for Pakistan and the UK, localised messaging and currency, and one consistent identity across both experiences.

Pakistan Website

Sales-driven ecommerce designed for COD and local delivery confidence.

  • Conversion-focused layout
  • Benefits / usage / ingredients
  • Local delivery messaging
  • COD support cues
  • Optimised for Meta Ads traffic

UK Website

Premium minimal design with compliance-ready product pages.

  • Premium, minimal aesthetic
  • International shipping focus
  • Compliance-ready product pages
  • Brand-first content for SEO
  • Long-term organic trust

Product Education

Content structure designed to answer key buyer questions quickly.

  • Ingredients & sourcing
  • Benefits & outcomes
  • Usage instructions
  • Trust signals & proof
  • Clear CTA placement
03 Meta ads

Low-Budget Launch That Validated
Profitable Purchases Early.

A conversion-ready Meta Ads structure with pixel and purchase events, product-level tracking, and a 3-stage funnel to validate early sales performance on controlled spend.

Meta Setup

A conversion-focused foundation built before spending a single ad dollar.

  • Meta Business Manager
  • Pixel configured
  • Purchase events enabled
  • Product-level tracking

Retargeting

Warm-audience segments built from real buyer intent signals.

  • Video viewers
  • Website visitors
  • Warm audience retargeting
  • Buyer-intent segments

Purchase Campaigns

A checkout-focused path built for one outcome: the sale.

  • Buy Now CTA
  • Conversion optimisation
  • Limited-time offer messaging
  • Checkout-focused path

Performance snapshot — launch phase

Daily budget: ~800 PKR · First 3 days · Cost per sale: ~250–300 PKR · Revenue: ~20,000 PKR

Early ROAS win
04 Social & organic

Localised Content for PK
+ Premium Authority for UK.

Pakistan accounts focused on education and offers with bilingual content; UK accounts focused on premium wellness aesthetics, English-only storytelling, and long-term authority building.

Pakistan Social

Product-first content designed to sell and educate locally.

  • Urdu + English mixed content
  • Offer-driven posts
  • Product education reels
  • Testimonials & reviews
  • Sales-focused CTAs

UK/Global Social

A premium wellness identity built for global trust and authority.

  • Clean premium aesthetics
  • English-only content
  • Lifestyle + storytelling
  • Trust & authority positioning
  • Foundation for future paid scaling

Content Pillars

A repeatable system used consistently across both markets.

  • Product education
  • Health & wellness tips
  • Usage & benefits
  • Testimonials & reviews
  • Reels for reach
05 Results

Dual Websites, Dual Social
+ Early Profitable Ads Validation.

A complete international-ready brand presence with localised PK/UK websites, separate social identities, and a purchase-optimised Meta Ads launch in Pakistan that generated early profitable sales on low spend.

  • 2 (PK + UK)Websites
  • PK + UKSocial presence
  • ~20,000 PKRRevenue (PK)
  • 250–300 PKRCost per sale

Scale Both Markets With One System

Scale PK by expanding best-seller campaigns and retargeting; scale UK through authority-led organic growth and future paid once the foundation is mature.

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Why choose us

Results-Driven
Solutions.

Fast Delivery

Quick execution with clean approvals at every stage.

Performance Focus

Every solution optimised for growth, not just launch day.

Always Innovating

Cutting-edge solutions built around modern needs.